The popularity of the body shape and style is clear, but the question still remains: how has this once overlooked model earned its station as the go-to axe for countless up-and-coming bands from an expanding range of genres? Here are some of my theories based on close observations of the market and first-hand accounts from various players, collectors and sellers. This class includes high-end vintage homages from the likes of Fano and Nash, as well as more modern interpretations from makers like Kauer, Bilt and dozens of others.

Fender has expanded their catalog of Jazzmaster options in the past couple years with a number of models, including a MIM Standard Jazzmaster, not to mention the seemingly endless list of non-Fender offset options. The increased ubiquity of Jazzmasters and other offset guitars is not a new phenomenon, but it's certainly one that's still going strong. A question came up that I had heard before that really got my wheels turning: what accounts for the surge in popularity with Jazzmasters in recent years? Not that long ago, I did an AMA on reddit where I had the chance to field some questions about Reverb, vintage guitars and the gear market in general.

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